Part Two - Planning The Email Marketing Strategy
Part Three - Action Planning & Resource Review
Part Four - Homework

Mapping Out Your Buyer Journeys

Okay, I would like to say one caveat before we get started – this is NOT something we need to perfect today while on our call, because it truly is a lot, especially if you have several ideal buyers.

However, it is imperative that you understand the important role your buyer journey’s play in the email marketing strategy so you can finish it as part of your homework after today. With that said, if you have ANY questions while we go through this, please do not hesitate to ask!

I remember when I first got started, I truly NEVER understood the point in doing these exercises because it was never clear what I was supposed to do with them. My hope is that by the end of our session today, it will be VERY clear the role these play in your strategy.

Download Your Workbook Here!

Supplemental Resources

  1. Question Prompts
  2. Name Ideas
  3. Getting To Know The Buyer Personas
  4. Every Hero Needs A Villain!